Wednesday, February 29, 2012

Adventures in PR: Consumer Relations

As our country's economy continues to weaken, what effect is it having on the American consumer? If money is the tool that allows people to exchange goods and services, what will happen as less and less people are able to acquire money?

According to chapter 8, the middle and upper classes control the majority of consumer spending power in our country. But as we are well aware of today, the middle class is quickly shrinking as jobs are becoming more scarce due to companies hiring less employees.

The section titled "Surging Demand for Luxury Goods" talked about how luxury items have evolved to become necessity. "These lifestyle and expenditure norms have risen pretty dramatically for the middle class and the upper middle class." But can it keep on rising? How much longer until the whole thing just collapses in on itself?



From a PR perspective, sure, consumer relations is crucial to the continuation of the profession and for companies and corporations to remain in existence. But what responsibilities, if any, do these entities have  in ensuring the continuation of an actual physical economic environment to continue this way of life? Banks (who are controlled, of course, by corporations) just keep printing more and more money, sending the value of the dollar directly into the toilet, all while the American "consumer" is worked to the bone so he can afford "necessities" like new cars, cell phones and flat screen TVs. And, while all this is going on, our global environment is being destroyed just so these gadgets can exist. It's an entirely screwed up and unsustainable situation.

I guess this is more of a rant than a journal entry, but it's just what's on my mind at this point.

Also, don't you think it'd be nice if Champlain re-named their "Mass Communications" major to "Integrated Marketing Communications"? It has a more succinct ring to it. "Mass Communications" is too generic and I always have to explain what it means when people ask me what my major is.


Wednesday, February 22, 2012

Adventures in PR: B2B Relations


 The expression that encompasses the concept of B2B relations the most, in my opinion, is “the facilitation of mutually beneficial relationships.”

As chapter 9 stated, there is not one single conclusive definition for business to business (B2B) relations.  In my opinion, this is because B2B relations encompasses so many different facets of communication. In my own experiences as the Communications Director for Black Horse Fine Art Supply in Burlington, VT, I can see how so many responsibilities can meld together. 

Not only do I facilitate communication between the business and its clients, but also between merchandise distributors, potential customers, social media platforms and so on. I am simultaneously incorporating PR, marketing and advertising, social media, as well as web and graphic design to help promote the business as a whole.

These efforts all come together to help accomplish the main goals of B2B relations: to drive sales and acquire new customers.  I predict that B2B relations will continue to grow and expand to fit in with the constantly evolving economic, social and technological landscape we inhabit. 

Wednesday, February 15, 2012

Adobe Photoshop CS6 for Mac: Pre-released Download!

While trolling the interwebs the other day I came across a beautiful working torrent for Adobe Photoshop CS6. It requires you to add a patch to the host file but other than that it's easy as pie to install. 

Adobe Photoshop CS6 with its fancy new grey interface. 
Important note about this download: the serials will only work for 1 year as with all pre-released versions of Adobe software. 


Click here to go to torrent download page via kickasstorrents.com


Questions/Comments? Leave them below!

Wednesday, February 8, 2012

Adventures in PR: Community Relations

Community relations is all about fostering relationships among different groups within the public.  I recently read a press release from PR Newswire titled "Aggregate Industries US Recognized for Excellence in Environmental and Community Relations." This news release caught my eye for a few different reasons.  First, because I have driven by Aggregate Industries quarries many times in my home state of Massachusetts, and second, because of their obvious positive impact on both the environment and the local community.  

This is a very important achievement for Aggregate Industries.  They are a leading supplier of construction materials to markets in 16 different states. This means their business operations affect an extremely wide variety of communities.  As a business with such a large responsibility on their hands, it is good to  know they are working hard at fostering positive relationships across our country. 

Aggregate Industries

The news release states: 
"The community relations award recognizes companies that effectively enhance public perception of the aggregates industry. NSSGA awards those facilities that demonstrate they are an asset to their community, good neighbors and responsible corporate citizens." 

Aggregate Industries is clearly applying the social exchange theory in their business practice.  They are minimizing costs and maximizing rewards for the communities they deal with.  


Another interesting article I found about community relations is called "Seattle police board hosts community relations talk."  Apparently, a recent investigation into the Seattle police department revealed an excessive use of force by many of the officers while on the job.  This has created quite a division between the police force and the public of Seattle.  A community relations consultant from Ohio was hired to coach the department about community relations and ways that they could increase a positive image within the community.  

This is an interesting application of community relations, because there is clearly a sharp dichotomy between law enforcement officials and civilians, not only in Seattle but in all of America.  I think if community relations is correctly utilized in this situation, the benefits could be very rewarding for the community.  

Wednesday, February 1, 2012

Adventures in PR - Media Relations

This chapter got me thinking about the quality of news available to us in this day and age.  As someone who watches very little television news, I rely mainly on websites like The Huffington Post and Google News for obtaining information. I also like to follow a variety of different individuals and organizations on Twitter who post interesting and relevant articles from a variety of different sources. 


I've noticed that in the past year and a half, ever since The Huffington Post merged with AOL, the quality of their news has gone downhill fast. The most popular stories nowadays are almost entirely celebrity based.  The more outlandish the headlines, the more views and comments an article tends to have.  


typical "news" from HuffPo

This is very disheartening. I think as a society we've become conditioned to focus so much on Hollywood and celebrities that people literally couldn't care less about what's going on in our country politically, never mind what's happening on a global scale. Of course, this doesn't apply to everyone, but in terms of the masses, I seriously believe people are brainwashed.  


Lately I've been heading over to Al Jazeera English for my news. I love this site for a few different reasons.  First of all, it's not American! The content is actually NEWSWORTHY, objectively written, and unbiased. I don't have to worry about what American corporation might be paying to plug a story. There is no celebrity garbage cluttering up the headlines. 


actual news

I also enjoy this site because it covers news from every single corner of the globe. The stories are fresh and interesting. The people who comment on articles actually seem intelligent and provide scintillating discourse. Many of the stories I find here are not found on other American news websites. Are they censored stories? I'm not sure. But I am sure that many people could benefit from more actual news like what's provided through this site!

Wednesday, January 25, 2012

Adventures in PR - Investor Relations


Chapter 5 talked all about investor relations, and it got me wondering about how one of the largest companies on the planet right now is handling its investor relations. I'm talking, of course, about Google. After reading the case studies about Enron and Pokemon, and discovering how things can go south very quickly in the world of investments and stock markets, I was curious to do a little investigation into Google's practices.  

Some swift Googling revealed a very accessible IR component of Google's website called "Google's Investor Relations" that was surprisingly easy to follow and understand. In this respect I think Google is on the cutting edge of this discipline because they offer  all pertinent information up front. Unlike Enron, who clouded their financial data by making it obscure and hard to follow, Google is quick to disclose as much information about its financial goings-on as possible. The IR page has helpful sections like News and Events, Financial Information, Corporate Governance, and Company Overview. Literally all the information that potential stockholders would need is right in front of their fingertips.  




This information wasn't always so easy to find. In the web article "Google Shakes Up Investor Relations" written in August of 2010, it is announced that Google underwent a shift from more traditional investor relations practices like releasing financial data through newswire services, to posting all of this information directly on their own website. Google spokesperson Jane Penner said, "We felt it made a lot of sense, given that we're a technology company and that we announce virtually all of our company news on our blogs."


In my opinion, Google's strategies for handling Investor Relations should be studied and emulated by any other companies wishing to obtain the same level of success as Google. The only way to make headway as a business in our corporation-dominated society is to ensure that stockholders and potential investors are comfortable with your business. Making all financial data readily available to the public can in no way be detrimental. It can only help to establish more credibility.



Tuesday, December 7, 2010

Obama Revelations!


#1: Dirty Money - Obama's Campaign Funded by Private Military Corporations


US citizens protesting Blackwater
(courtesy of Google Images)

As seen in Paul Street’s book Barack Obama and the Future of American Politics, Obama’s anti-war stance is really not all that anti-war.  In the beginning of his presidential term, Obama pledged to “try to remove all combat brigades within 16 to 18 months” (144). “Try to” turned out to mean “probably won’t” and as of today, we have yet to see a full withdrawal of troops from the war zone. 

Street also points out that Obama’s presidency had reason to sustain the occupation of American forces in Iraq.  “The Obama campaign could not rule out using private military corporations like Blackwater Worldwide, Dyncorp, and Triple Canopy in Iraq” (145).

This fact clearly illustrates how Obama made false claims about removing troops from Iraq simply to appeal to his audience and placate the masses.  People needed to believe that an end to the war was coming soon, but the reality is that Obama and his committee have absolutely no plans for withdrawal.

After doing some research, I found out from this blog that Blackwater (currently known as Xe) receives 90% of its revenue from the US Government.  This means that a mercenary company is being almost entirely funded by American taxpayer’s money.  This mean that TAXPAYERS are FUNDING TERRORISM.  And all the while we are tricked into thinking that soon there will be an end to the war.  


(courtesy of Google Images)


#2 - Hidden Truth - The American Public was Deceived 

Deception played a massive role in the emergence of the “Obama Nation” in 2007 and 2008. Obama’s true stances on important issues like his position on Iraq, the future of the American Empire, health care, the energy crisis, and trade agreements may not actually be what they seem.  

Street suggests that Obama is actually far more centrist and conservative than he claims to be.  “...his rhetoric and image (Like those of Hillary Clinton) have been carefully crafted to tell progressively inclined primary voters that he is one of them” (Street, 167).  Street claims that this deception spawns from the work of Republicans, who have “long practiced the art of pseudo-populist deception, to no small effect in U. S. Political life and policy” (Street, 167).  

Check out this viral film by filmmaker Alex Jones:



#3 - The Top 1% Controlling the Polls

In order for Obama to become president (or anyone to become president for that matter), he had to gain the approval of the top 1 percent of American voters. These are the people who own most of the nation’s financial wealth and they contribute more than three-fourths of campaign contributions.  


(Courtesy of Google Images)

“People from within (the top 1% of Americans) that opulent and highly class-conscious category of Americans are quite notoriously and logically hostile to left progressive ideals and movements, which threaten their disproportionate wealth and power” (Street, 195). 


How can our society make any progress as a “democratic” society there are such disparities in wealth among our citizens, and if such a small, powerful, concentrated sector of our population is really in charge of what goes on in political, economic and social arenas?

#4 - A Fresh Face 

America's stagnant political landscape prior to Obama's introduction into the national political arena had a lot to do with the way Americans reacted to his campaign. His was a fresh, young, intelligent guy. He was black! He was different and new. Apparently people assumed that those traits would translate into actual political actions and "change".



(Image from seiu.org)

“A Pew poll showed voters identifying the name ‘Barack Obama’ with the words ‘new,’ young,’ ‘charismatic’ and ‘smart.’  Obama’s relative youth, combined with his race and his seemingly (for most Americans) odd-sounding name - and the fact that he had emerged on the national stage seemingly ‘overnight’...” (Street, xxv).

The aspect of newness is really important to American voters, and this could have a lot to do with Obama’s success at the polls. It was a tense time economically and politically in America and his fresh face correlated with the change that he preached. 

#5 - The ‘Melting Pot’ Personified - Obama’s Multicultural Appeal 

Obama was presented to the American public as something like a “cure-all” for racial inequality and injustice, yet his actual presidency has not really done all that much to end this problem. “Obama has been noticeably reluctant to explicitly align himself with the historical struggle for black equality or to confront the continuing problems of race and racism in America and Global Affairs” (Street, 80).

A lot of people used Obama's race and ethnocultural heritage as a way to justify voting for him. So said a political donor in NH, "His election would do more to restore people's faith and belief in the U.S. around the world.... I think it would be a remarkable moment in history" (Street, xxvi). 


(Image from life.com)

It just goes to show that people were getting way too romantic with the concept of Obama as president, instead of actually thinking about whether or not he could actually do something to improve the many failing aspects of our country.

#6 -Head Honchos - The Corporate Agenda

Obama was picked and prepped for us as a president by the “national power elites” and the large corporate entities that dominate our society. 


"The process of selecting elected officials in the United States is largely controlled by those who have the money to fund expensive campaigns... (The corporate community's) supposed interest in funding the 'democratic process' cloaks their darker and largely successful agenda of undermining democracy and turning it to their own ends both immediate and systemic"" (65).


(Image from laprogressive.com)

The big companies with fat wallets are the people who pick our president.  It has nothing to do with polls and votes! 
For the sake of the future of our country, social movements in America seriously need to “take back control of the country from big money” (Street, 213).

#7 - America, Grab Your Guns - Obama and National Defense

People tended to correlate Obama’s alleged anti-war/anti-imperial foreign policy to his black/multicultural identity.  In March of 2008 Obama began to develop a much more conservative approach to the issue of the Iraq war policy.




“There is little chance of ultimate success for a candidate who questions the inherent underlying nobility of global dominance and/or the need to back American hegemony with a stupendous military budget and a fierce readiness to use military force...”  

#8 - Media Mayhem and Obama’s Success



(Image from foliomag.com)

The media blatantly portrayed Obama as the most positive choice for democratic candidate for presidency. In a Newsweek spread, the magazine did a cover story on Obama and Clinton and showed only black and white, dreary photos of Clinton, while showing only vibrant, color photos of Obama and his family.


The Rolling Stone Magazine featured Obama on numerous occasions as well.  

“Once he attained dominant media favor, this coverage became perhaps the critical driving force behind ‘the Obama phenomenon’... It’s all part of that media’s remarkable capacity to create celebrity and to shape hearts andminds for or against specific public personalities” (Street, 178). 

Neil Postman would agree with Paul Street that our society has very “image-centered elections system and political culture (Street, 166). 

#9 - The Cost of Campaigning 

 "Nearly half of the more than $5 million Obama raised for his 2004 Senate Primary came from just 300 donors" (15). These donors included owners of the Hyatt hotel chain and and the military contracting company General Dynamics. Obama received $13.2 million from 'lawyers and law firms' between January '07 and January '08. The majority of these are massive, global corporate law firms obsessed with enforcing capitalism across the planet.

Obama also created his own group called the Political Action Committee (PAC) that spent tens of thousands of dollars in supporting the 2006 congressional elections.


Yes We CON: Obama Controlled by PAC Money
Uploaded by yeswecon. - Up-to-the minute news videos.


The entire Obama campaign and administration is extremely contradictory and hypocritical in and of itself..., Obama insists that he refuses to take money from lobbyists, but many of the "lawyers" that were donating money to his campaign were also registered lobbyists for large corporations.

#10 - A Desperate Need for Restructuring  

The final Obama Revelation I have had is that a serious “change” is needed in how the political spectrum of our society is conducted.  Street suggests many ideas to achieve this goal: 

- Executive leadership for the creation of an “Active Citizens’ Network”
- Reconstruct the corporation’s legal status and social purpose
- End big money and corporate domination of U.S. politics and policy
- Counter global corporate blackmail and exit threats
- Transform the “moral values’ conversation and honor the United Nations Declaration of Human Rights
- End and reject the Iraq occupation on moral and legal grounds, not just pragmatic and strategic ground
-Renounce empire and big brother
- Fight climate change. 



(Image from onepennysheet.com)

I understand these things won’t happen overnight, but it’s definitely the right direction!