Adventures in PR: Community Relations

Community relations is all about fostering relationships among different groups within the public.  I recently read a press release from PR Newswire titled "Aggregate Industries US Recognized for Excellence in Environmental and Community Relations." This news release caught my eye for a few different reasons.  First, because I have driven by Aggregate Industries quarries many times in my home state of Massachusetts, and second, because of their obvious positive impact on both the environment and the local community.  

This is a very important achievement for Aggregate Industries.  They are a leading supplier of construction materials to markets in 16 different states. This means their business operations affect an extremely wide variety of communities.  As a business with such a large responsibility on their hands, it is good to  know they are working hard at fostering positive relationships across our country. 

Aggregate Industries

The news release states: 

"The community relations award recognizes companies that effectively enhance public perception of the aggregates industry. NSSGA awards those facilities that demonstrate they are an asset to their community, good neighbors and responsible corporate citizens." 

Aggregate Industries is clearly applying the social exchange theory in their business practice.  They are minimizing costs and maximizing rewards for the communities they deal with.  

Another interesting article I found about community relations is called "Seattle police board hosts community relations talk."  Apparently, a recent investigation into the Seattle police department revealed an excessive use of force by many of the officers while on the job.  This has created quite a division between the police force and the public of Seattle.  A community relations consultant from Ohio was hired to coach the department about community relations and ways that they could increase a positive image within the community.  

This is an interesting application of community relations, because there is clearly a sharp dichotomy between law enforcement officials and civilians, not only in Seattle but in all of America.  I think if community relations is correctly utilized in this situation, the benefits could be very rewarding for the community.